Fredrik Adolfsson — Head of AI Transformation AI for the business,
not just the demo.
I'm Fredrik Adolfsson, a software engineer in Stockholm. I lead AI transformation at Mynewsdesk, after a decade building products end to end — streaming at TV4, telecom at Three, and Mynewsdesk's own billing integrations and data warehouse. I read the business as closely as the codebase.
What I'm good at.
AI that earns its place
Putting AI to work across a company — in the product and in how people work — and judging it by what it changes for the business, not by the demo. It's what I lead at Mynewsdesk now.
Business-critical systems
Billing, subscriptions, payments, and the integrations a company runs on — the parts where a bug costs real money. I make them correct, observable, and boring in the best way.
Data into decisions
Turning scattered product, sales and billing data into models a business can steer by. I built Mynewsdesk's warehouse on ClickHouse and dbt — down to churn risk per customer. It's the groundwork any serious AI effort stands on.
Full-stack, top to bottom
Rails and Node on the back, React and TypeScript on the front, ClickHouse and dbt for the data, Kubernetes underneath. I'll own a feature from the database schema to the deploy.
I run the whole thing
Give me a problem and I'll own it — not just the code. Tech lead, scrum master, project manager, whatever the work needs. It rarely matters what the task is; I take it and drive it to done.
A decade shipping software.
Pragmatic, fluent in the product and the business behind it — and I ship.
Now leading how the company puts AI to work. As tech lead I owned the business systems — billing, subscriptions, CRM and external integrations — and built the data warehouse on ClickHouse and dbt. I joined to move a legacy product to greenfield.
One of three partners. Senior engineering across the stack — and building Debitero, our billing-automation product.
My own company: consulting, my one-third stake in Veltare, and where I back my own ideas — some land, some don't.
Let's talk.
I'm not chasing work, but I always make time for a hard problem. Message me if you're working on:
- Getting AI past the demo and into how a company actually works
- Billing, subscriptions or the integrations around them
- Business data that needs to become something you can steer by